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Grocery Stores Nationwide and Produce for Kids? Partner to Encourage Healthy Eating and Help Local Children
ORLANDO, FL (PRWEB) May 01, 2012
Produce for Kids? is gearing up for its annual Get Healthy, Give Hope campaign, working with 16 supermarket grocery store chains across the country to help raise money for local childrens hospitals. Celebrating a milestone 10th birthday in 2012, everyone is invited to the celebration full of healthy meal ideas, a great cause and a media partnership with 24-hour preschool television channel Sprout?.
The Get Healthy, Give Hope campaign will be the first to feature the characters from LazyTown?, the popular, health-focused, childrens series airing exclusively in the U.S. on 24-hour preschool television channel Sprout on in-store display units in more than 3,000 grocery stores and fresh markets in over 30 states and the District of Columbia. More than 50 fruit and vegetable growers sponsor the program, representing every major category in the fresh produce department. Together, Produce for Kids, retailer grocery stores and produce suppliers will help raise funds for local childrens hospitals.
From May through July, participating fresh fruit and vegetable suppliers will make a donation to local childrens hospitals based on consumption of their fresh produce items at participating grocery stores. The more items shoppers add to their shopping lists, the more local childrens hospitals benefit. The participating grocery stores will also feature the Ideal Meals program from Produce for Kids. Produce for Kids Ideal Meals cards provide quick and easy healthy meal ideas free to shoppers in the produce departments at participating grocery stores. Ideal Meals offer chef-created/nutritionist-approved complete meal solutions for breakfast, lunch, dinner and snacks.
Parents are very busy these days. We want to provide them with the tools they need to create healthier meals for their families, said Kim Avola, vice president Produce for Kids. In addition to our mission to help busy parents, we are very proud to have raised over $ 3.7 million for childrens charities with the help of our retail partners and produce sponsors through our campaigns.
This year, Sprout and Produce for Kids will work to educate parents and children about how to live healthy lifestyles. The Get Healthy, Give Hope campaign will feature LazyTown, an award-wining series on Sprout and NBC, broadcast to over 100 countries worldwide. The characters on LazyTown, Sportacus, Stephanie and Robbie Rotton, help motivate and educate children to get active and make healthy choices. As part of the partnership, LazyTown characters will help engage kids at Produce for Kids in-store special events.
We are excited to be partnering with Produce for Kids on this campaign that encourages healthy eating habits for children by providing resources that families can incorporate into their daily meal routine, while also supporting a great cause, said Jim Multari, vice president of marketing, Sprout.
Being part of the Produce for Kids campaign is a real honor. The LazyTown team has dedicated the past fifteen years to motivating children to be active and eat healthy foods in a fun way. We look forward to turning thousands of children on to the benefits of eating fruits and vegetables, says Magnus Scheving, CEO and star of LazyTown.
Grocery retail partners participating in the Get Healthy, Give Hope campaign include: Aholds GIANT and Martins Food Stores, Giant Landover, and Stop & Shop divisions; Associated Wholesale Grocers Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Krogers Southwest, Central, Fred Meyer and King Soopers divisions; Meijer Stores; Price Chopper and Publix Super Markets.
Sponsored products for each supermarket can be found on display materials in the grocery stores fresh produce departments and online at http://www.produceforkids.com.
About Produce for Kids?
Produce for Kids? is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raise funds for local childrens non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $ 3.7 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit http://www.produceforkids.com, Facebook, Twitter or Pinterest.
About Sprout?
Available in over 50 million homes, Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 and their parents and caregivers. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of a preschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted blocks. Sprouts VOD offering is the #1 on demand service for younger children with over one billion views.
Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop and Apax Funds. Its program lineup of gold-standard, curriculum-based preschool shows includes: Sesame Street?, Bob the Builder, Barney & Friends, The Wiggles?, Caillou?, Pajanimals, Thomas & Friends, LazyTown, and more.
For more information go to: http://www.SproutOnline.com, http://www.facebook.com/Sprout, http://www.twitter.com/SproutTV
About Lazytown
LazyTown is a children’s entertainment brand dedicated to promoting health and wellbeing in a fun way. This is its unique selling point, and by remaining committed to this, LazyTown Entertainment has been able to develop the brand with integrity and authenticity. Created and starring Icelander Magnus Scheving the program has been seen by more than 500 million children and aired in over 100 countries throughout the world.
LazyTown has partnered with healthy food companies all over the world, including a partnership with Walter P. Rawl & Sons in the USA to distribute over 3 Million individual servings of fresh fruits and vegetables, branded SportsCandy, into hundreds of elementary schools. LazyTown is currently collaborating with various US government agencies on developing far-reaching and impactful health initiatives for American families, and has aligned with likeminded organizations such as US Soccer Foundation to promote physical activity with fun and engaging national grassroots campaigns.
Produce for Kids
2901 Curry Ford Rd
Suite 4
Orlando, FL
32806
http://www.produceforkids.com
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Discover the Trends that are Revising the Definition of Technology Excellence in “The New Technology Elite”, by John Wiley & Sons, Inc.
Hoboken, New Jersey (PRWEB) April 23, 2012
Most businesses are seeing an avalanche of employees and consumers asking to interact with them using iPads, Android phones, Facebook pages and other consumer tech. Savvy companies are not just refreshing their internal IT for this tech savvy user they are targeting this user with technology enabled smart products and services. In doing so, they are finding they can learn plenty about retail stores, data centers, logistics from Apple, Amazon, Google, eBay and others.
John Wiley and Sons is releasing The New Technology Elite: How Great Companies Optimize Both Technology Consumption And Production ($ 29.99; April 2012) to examine two powerful trends that are stopping “IT as usual” in its tracks the “consumerization of enterprise technology” and, in contrast, “the enterprising of consumer technology.” With seventeen case studies and four guest columns throughout the book, The New Technology Elite details the trends that are revising the definition of technology excellence.
????No industry or geography is shielded. Walgreens, the pharmacy chain has a refill application that allows customers to scan the bar code from a previous prescription using a mobile phone, transmit it, and get a text message to go pick it up at a nearby store. Whirlpool’s Duet washer/dryers come with LCD screens and various laundry apps designed to give users advice on stain removal and other laundry questions. Their zip codes are far from Silicon Valley, and they may be thought as retail, automobile or banking businesses, but industry after industry is waking up to this opportunity of “smart” products and services. The New Technology Elite offers the how-to guidance a wide range of technologies to deliver a better product and gain competitive advantage. Coverage includes the transition away from high-level technology to the new importance of:
Product design elegance
Physical presence in strategic retail locations
Ecosystems of developers and thriving app stores
Social savvy
Paranoia in the world of hacker groups such as LulzSec and Anonymous
Pragmatism in a world where attorneys are even more influential than engineers
Being able to fly to Xiamen or Xanadu at a moment’s notice
????Technology has traditionally been used for control and compliance. The New Technology Elite showcases the exciting transition to using technology for revenue and growth. It does so by showcasing technology athletes and the new records they are scaling. Soon, every organization will be benchmarked against these elite, and be competing with them .This book is essential reading for business professionals ranging from CEOs, CFOs, CIOs, and technology vendors, to venture capitalists, IT consultants, marketing executives, and policy makers looking to encourage technology innovation.
Advanced Praise for The New Technology Elite
“Technology-enabled innovation is the future, but make no mistake, that future is here today. Mirchandani uses technology athletes to inspire us in that even the things we may think are impossible are in fact either a current or near future reality.”
Michael McNamara, CEO, Flextronics
“In The New Technology Elite, Mirchandani reveals the secret sauce that separates corporate leaders from laggards and market winners from also-rans in the unforgiving global economy. He neatly deconstructs the creative spark, innovative thinking, and excellence of execution that successful companies must continuously master to translate smartly conceived and efficiently delivered technology solutions into market outperformance and sustainable competitive advantage. Doing so reminds us that while technology innovation may start with tightly orchestrated ideation in the dark recesses of the virtual back office, success is often determined by the industrial scale that is unleashed to create products and services that deliver vibrant and intuitive user experiences, as well as rich and utilitarian capabilities that anticipate customer needs, today and tomorrow, and measure up to, if not exceed, rising consumer and business expectations.”
Francisco D’Souza, President and CEO,
Cognizant Technology Solutions
“This book isn’t for those who want to stick to ‘IT as usual.’ Mirchandani uses real-world examples to catalog the wide range of forces driving IT leadership to adapt or fail in the digital economy.”
Chris J. Murphy, Editor, InformationWeek
“Today, every company must ‘rethink everything’ from their core processes to their fundamental business models. In his new book, Mirchandani shows countless examples of how new technologies have removed historic barriers thus allowing companies to rethink everything. Mirchandani’s book is a must-read for business leaders who want to inspire and rededicate their workforce. More importantly, it will serve as a guide to the new ways with which collaboration, innovation, technology, and more will fundamentally, permanently, and perpetually change the businesses of today. If your firm has the will to change, this book has the guidance.”
Timothy Christen, CEO, Baker Tilly
ABOUT THE AUTHOR:
Vinnie Mirchandani author of the highly successful Wiley publication, The New Polymath, is a former analyst at Gartner, a leading technology research firm. He previously held various roles at PwC Consulting and now runs a consulting firm working with executives on technology strategy negotiations that is recognized in the Black Book of Outsourcing as a top advisory firm. Mirchandani consults with CEOs, CFOs, VPs of HR, Supply Chain managers and more. He has keynoted at many business and technology conferences and has been quoted in the Wall Street Journal, Business Week, Financial Times and other executive and IT publications. He is an avid blogger, writing about technology innovation on his “New Florence, New Renaissance” blog and about disruptive economics and technology waste on his “Deal Architect” blog, voted by The Industry Standard as one of its best technology blogs.
THE NEW TECHNOLOGY ELITE: How Great Companies Optimize Both Technology Consumption and Production; Published by John Wiley & Sons, Inc.; Publication date: April 2, 2011; $ 49.95; Hardcover;
378 pages; ISBN: 978-1-118-10313-5
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UmeNow: To Google and Facebook We Are the Product — Privacy Mom Agrees with Sen. Al Franken
Pembroke Pines, Fl (PRWEB) April 03, 2012
“When I read the speech by Senator Al Franken and what he said about Facebook and Google and how they have evolved from friendly service providers to data consuming giants, I am reminded of the film Independence Day. You look up one day and realize that the whole purpose of the newcomers is to devour the planet,” stated the founder of UmeNow, Evelyn Castillo-Bach, in a statement released today.
Agreeing with Senator Al Franken, who spoke to the American Bar Association recently on Anti-Trust issues, Castillo-Bach, known to her followers as Privacy Mom, applauds Sen. Franken for his candid and outspoken remarks zooming in on how the giant social networks are precariously close to becoming so dominant that they can violate their users privacy without worrying about market pressure. “Thats a big problem if you care about privacy, and its a problem that the antitrust community should be talking about,” stated Sen. Franken during his remarks to the American Bar Association, Antitrust Section, on Thursday, March 29, 2012.
“We applaud Senator Franken for officially stating that Google and Facebook are essentially advertising companies, where we are not the clients but the product,” said Castillo-Bach, who is an outspoken privacy advocate. She was recently interviewed by Miami television on privacy issues as it impact college students.
Company Information:
UmeNow has banned all tracking and all ads. UmeNow’s 2-tier membership structure promises the same privacy protection to its free members. Premium level members who subscribe for $ 6.00/ month have access to all site areas.
Evelyn Castillo-Bach is the founder of UmeNow and Collegiate Nation. UmeNow entered into its silent launch in July 2011. Collegiate Nation–also known as GoCNCN.com– is the first and only private network exclusively for college students. Castillo-Bach was interviewed earlier this year by Miami television to address privacy issues impacting college students.
Both UmeNow and Collegiate Nation are known for fiercely protecting the privacy rights of its members. All ads, third party apps and games are banned because they are back doors to tracking and extracting private information. Castillo-Bach earned her M.S. in 1993 from Columbia University Graduate School of Journalism. She has traveled extensively in Ethiopia and in the Balkans, accompanying her Danish husband who is a lawyer.