Posts Tagged ‘Marketing’
Social Media Marketing Integrated in RedHorse CRM Version 5.0
La Quinta, CA (PRWEB) May 02, 2012
Influence social media without ever leaving business management software
RedHorse CRM v5.0 has integrated one more business and marketing function into an already powerful business software: social media tools. As they have done with other functions they have integrated, they have set the bar high. Now, users can manage LinkedIn and Twitter accounts directly from RedHorse CRM, without firing up other software.
People have asked, why social media? The answer is that social media for business is one of the most important marketing topics today, said Connie Koch, founder of RedHorse Systems. Companies must develop social media strategies, because potential purchasers are being influenced by social media conversations. If companies dont participate, they have no voice. Readers of the stream will come to conclusions about the company without ever hearing what the company has to say.
Social Media Data Mining Included
With Red Horse CRM, a user can mine the social data stream to discover trends in time to respond to them. The application includes features to track what interests Favorites and Friends, permitting a deeper look to find out what is most important to potential customers before bringing out the next widget. This peek into the future can insure that new offerings are on target.
Having the social media network right in front of them as they do their work, users can spot Tweets that are important, respond to them immediately, and with a click save the Tweets on the contacts record for later use.
To find out more about RedHorse Systems and its products, call the company at (888) 831-9012 or visit http://www.redhorsesystems.com. Sign up on Twitter to follow @RedHorseCRM. RedHorse CRM is sold through a network of dedicated Value-Added-Resellers who configure the software to match each clients business processes.
About RedHorse Systems Inc.
RedHorse Systems is the developer of affordable small and medium sized business (SMB) software. RedHorse CRM integrates closely with Microsoft? Outlook?, Intuit? QuickBooks? and Google to create a complete business system which contains within it the abilities to do quoting and proposals, automatic bookings, work tickets, and project management, as well as marketing campaigns which include lead tracking. CRM information can be synced to mobile devices.
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NewTek Appoints Carter Holland Executive Vice President, Worldwide Marketing
San Antonio, TX (PRWEB) January 10, 2012
NewTek announced today that Carter Holland has joined the company as executive vice president of worldwide marketing, with responsibility for NewTeks global brand image and integrated marketing efforts. He will drive the company’s corporate and product positioning, branding and identity, public relations, demand generation campaigns, and global market penetration to ensure strong customer growth and revenue performance.
For 2012 we plan to expand our global footprint by capitalizing on the momentum we have created in the live production and streaming markets, said Jim Plant, NewTek president and CEO. Carters background in the media and entertainment industry, along with his 20 years of experience leading companies through aggressive growth periods and brand evolution, make him the ideal leader to manage the execution of NewTeks global growth strategy in the year ahead and well into the future.
Prior to joining NewTek, Holland held a range of marketing leadership positions at Avid Technology. From 2000 to 2007, he implemented global programs that helped double the companys revenues to just under $ 1 billion annually. As vice president of corporate marketing, from 2008 to 2011, Holland led the successful consolidation of the Pro Tools, M-Audio, Sibelius, Pinnacle and Avid brands into a new corporate identity for the company. In addition to his experience with Avid, Holland was a management consultant in the areas of change management, organizational research, and communications for Fortune 100 and 500 companies.
NewTek has a long history of pioneering innovation in live video production and 3D animation, and its incredibly exciting to join a company that is playing such a distinctive leadership role in transforming the way people capture, produce and distribute live video content, said Holland. Global online video distribution and consumption is increasing at unprecedented rates. NewTek is at the center of this trend, enabling virtually anyone to get in the game whether its an aspiring professional with an idea for webcasting to the masses, or an established business or broadcaster seeking more cost effective and efficient live production methods.
About NewTek
Benefiting producers and artists with cost-effective and groundbreaking technologies, NewTek is a worldwide leader in portable live production, video editing, 3D animation and special effects tools, including the TriCaster product line, 3Play and LightWave 3D?. NewTek has won numerous industry accolades, including two Emmy? Awards.
Clients include: The X Factor, ESPN X Games, New York Giants, NBA Development League, Fox News, BBC, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, TWiT.TV , USA TODAY, Department of Homeland Security (DHS), and National Aeronautics and Space Administration (NASA). NewTek products have been used in feature films and television shows, including “Avatar,” “The Adventures of Tintin,” “Terra Nova, “Fringe,” “CSI: Crime Scene Investigation,” and more.
NewTek is privately owned and based in San Antonio, Texas. For more information on NewTek please visit: http://www.newtek.com, Twitter, YouTube, Flickr or connect with us on Facebook.
????TriCaster, 3Play and LightWave are trademarks of NewTek.
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