Posts Tagged ‘Google’
Tulsa Puts Social Back in Social Media During #SMTulsa Conference 2012
Tulsa, OK (PRWEB) April 06, 2012
The 2012 Social Media Tulsa Conference was extended to two days, March 15-16, 2012, and hosted attendees from Colorado, Virginia, Illinois, Missouri, California, Arkansas, Texas, and all areas of the state of Oklahoma. Many of the conference sponsors were in attendance or actively participated virtually by tweeting along with the attendees before, during, and after the conference.
Tulsas own Cherry Street Studios covered the conference, using sophisticated Livestreaming and video equipment, while Captured Charms Photography was on hand to capture the charm of the conference. If it appears that the entire conference was Streamed, Tweeted, Google plussed, Facebooked, and recorded, credit the opening comment from organizer, Cheryl Lawson, Please do not turn off your phones and the exclusive screening of the Twitter documentary, Twittamentary.
Tweets from #SMTulsa conference reached over 359,000 people worldwide. Even the fire alarm that took the entire conference outside on the streets of downtown Tulsa was an opportunity for attendees to brush up on their social media chops.
More than fun and games, #SMTulsa conference went beyond typical social media buzzwords and talking heads. Speakers, attendees, and exhibitors were drawn to explore, connect, and to share their ideas and best practices.
“I learned so much, and met some really great people. The conference didn’t just talk about social media. It provided tools, ideas, and inspiration on how to utilize social media to further you in your life, business, hobbies, and interests. I’m going to pass along what I’ve learned to others.” – Stephen Cale
“Every part of the conference from the unique seating throughout the meeting space to the social shower curtain were designed to set the tone that #SMTulsa conference would be a different experience,” said Cheryl Lawson of Party Aficionado and Founder of Social Media Tulsa. “I wanted everyone to walk away from Social Media Tulsa Conference, inspired, motivated, and armed with new connections and friends. I think we succeeded.”
For me it was the perfect conference… great sessions, places, and spaces to hang out and connect with old friends or new ones when not attending a session. I enjoyed the flexibility to be as involved (or not) as I wanted.” – Mandy Vavrinak
For the second year in a row, I’ve learned so many valuable ways to use social media to reach more people for our non profit endeavors. I brought others with me this year – because there is SO much information to soak in – more ears were better than my two. GREAT CONFERENCE! – Judi Grove
Cheryl is already reviewing requests for 2013 #SMTulsa conference keynotes, breakout sessions, and sponsors, and she will be making announcements in the coming months. In addition, the 2013 conference is already generating significant interest as pre-sale tickets for next years conference went on sale last week.
About Social Media Tulsa
Social Media Tulsa is the area’s most active social media group. #SMTulsa has rapidly become the place for thought leaders and newbies alike to share social media’s best practices while at the same time going beyond the technology to create face to face connections. It all began with Social Media Day Tulsa 2010 at Fat Guys Burger Bar in the historic Greenwood district. Social Media Tulsa holds monthly Meetups, Tweetups, and participates in several community projects. To learn more, visit SocialMediaTulsa.org
About Party Aficionado
Party Aficionado, LLC is a leading social marketing firm specializing in event marketing, social media marketing, internet marketing, and PR. #SMTulsa conference is a project of Party Aficionado. To learn more visit http://Partyaficionado.com.
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UmeNow: To Google and Facebook We Are the Product — Privacy Mom Agrees with Sen. Al Franken
Pembroke Pines, Fl (PRWEB) April 03, 2012
“When I read the speech by Senator Al Franken and what he said about Facebook and Google and how they have evolved from friendly service providers to data consuming giants, I am reminded of the film Independence Day. You look up one day and realize that the whole purpose of the newcomers is to devour the planet,” stated the founder of UmeNow, Evelyn Castillo-Bach, in a statement released today.
Agreeing with Senator Al Franken, who spoke to the American Bar Association recently on Anti-Trust issues, Castillo-Bach, known to her followers as Privacy Mom, applauds Sen. Franken for his candid and outspoken remarks zooming in on how the giant social networks are precariously close to becoming so dominant that they can violate their users privacy without worrying about market pressure. “Thats a big problem if you care about privacy, and its a problem that the antitrust community should be talking about,” stated Sen. Franken during his remarks to the American Bar Association, Antitrust Section, on Thursday, March 29, 2012.
“We applaud Senator Franken for officially stating that Google and Facebook are essentially advertising companies, where we are not the clients but the product,” said Castillo-Bach, who is an outspoken privacy advocate. She was recently interviewed by Miami television on privacy issues as it impact college students.
Company Information:
UmeNow has banned all tracking and all ads. UmeNow’s 2-tier membership structure promises the same privacy protection to its free members. Premium level members who subscribe for $ 6.00/ month have access to all site areas.
Evelyn Castillo-Bach is the founder of UmeNow and Collegiate Nation. UmeNow entered into its silent launch in July 2011. Collegiate Nation–also known as GoCNCN.com– is the first and only private network exclusively for college students. Castillo-Bach was interviewed earlier this year by Miami television to address privacy issues impacting college students.
Both UmeNow and Collegiate Nation are known for fiercely protecting the privacy rights of its members. All ads, third party apps and games are banned because they are back doors to tracking and extracting private information. Castillo-Bach earned her M.S. in 1993 from Columbia University Graduate School of Journalism. She has traveled extensively in Ethiopia and in the Balkans, accompanying her Danish husband who is a lawyer.
Google’s Worst Nightmare–A Game-changing Advertising Exchange Platform–is About to Become a Reality
San Diego, California (PRWEB) March 14, 2012
In the realm of online advertising, there are two main complaints: (1) advertisers want more control over their online ads and cost-efficiency; and, (2) site publishers want to earn more money from their ad space. When online advertising giants such as Google and ContextWeb lose sight of what their customers truly need, smaller niche start-ups come along to fill in these voids. The solution to these problems: AddYourSpace.com (AYS)
AYS was formed to provide a forum for media buyers to bid on site publishers ad space inventory through an auction process. Not only will media buyers be able to purchase excess (dormant) ad space inventory at a discount, but site publishers are afforded the opportunity to monetize their excess ad space inventory that would otherwise provide them with no revenue. The primary business of AYS will be to provide media buyers a cost-effective, expedient, and efficient means of reaching a targeted online audience. Media buyers will able to reach a greater cross-section of demographics by being able to select specific sites that they believe match their target market. Media buyers will have unlimited access to audience-specific sites listed by various site publishers, a service not available in current online advertising platforms. Allowing media buyers access to site-specific audiences will provide the following benefits:
1. Cost efficiency. Media buyers ad budgets can go further, with less budget spent on poorly-targeted impressions or impressions delivered to fulfill a bulk inventory purchase, despite questionable relevance to campaign goals.
2. Yield management. With the ability to evaluate and place cost parameters on each impression opportunity, pay-for-performance will take on a new, positive meaning for media buyers campaigns. Media buyers will have control over price/performance unprecedented in the world of display.
3. Actionable insights. By learning what works for media buyers campaigns at the impression level, they have a great opportunity to identify trends and discover new insights about their best–and worst– consumers, context, and creative direction of their campaigns. These learnings can be used to guide strategy both within their campaign and across a broader marketing effort.
4. Creative optimization. Testing and matching creatives with consumers becomes much more efficient and effective in this new media buying model. Opportunities for a new level of customization of message and creative will also emerge.
5. Performance. In aggregate, all of the benefits described here should deliver an overall performance lift for online campaigns compared to previous approaches. The good news is that this difference should be consistent and sustainable, across all types of target markets and audiences.
The Company will remove almost all barriers for a media buyer to reach the most targeted audience available. The Internet and the age of information facilitate the ad space trading platform model on a broad, open, and democratic basis, at a low cost to the media buyer, while allowing site publishers to monetize their dormant ad space inventory.
To solve the second problem, site publishers need to monetize their ad space, AYS has developed the best split in the industry: 90% of the ad revenue goes to the site publisher. When a media buyer places a bid on a site publishers website, 90% of that accepted bid goes to site publisher, with the other 10% going to AYS in the form of a commission. With Googles AdSense, approximately 68% of the ad revenue goes to the site publisher and with ContextWeb, the site publisher receives approximately 70%. AYS has set the bar even higher for the industry with a 90% split.
Here’s what people who have been given a sneak peek inside are saying:
“AYS is the New York Stock Exchange for advertisers and site publishers built in a user-friendly, robust environment with a whole lot more earning potential than other ad providers currently out there.”
“It’s so simple! Advertisers place bids on site publisher’s ad space. If the site publisher likes the bid amount, the site publisher accepts that bid, and 90% of that ad revenue goes to the site publisher. That’s the best split in the industry!”
“For those of us advertisers that have been dealing with Google and ContextWeb, with all the frustrations associated with those sites, it’s about time that a company like AYS has come into the picture and made our lives far easier!”
“If you missed out on the Google IPO, you’re going to want to find a way to get in on the ground floor with AYS!”
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AddYourSpace.com (AYS) is a California-based corporation founded in September 2011 by Anthony Paul Silva. Mr. Silva currently holds a BS in Finance, Masters in Business Administration, and Juris Doctor and has been a finance executive in financial services, textiles, manufacturing, consumer goods, and retail. The purpose of the Company is to engage in the business of providing a hybrid, real-time bidding platform for buying online media, which allows advertisers the opportunity to bid for ad space and site owners the opportunity to auction their excess ad space inventory, in real-time auctions. Unlike traditional demand-side and supply-side platforms that can be cumbersome and complex, the Company will provide a simple, user-friendly platform that caters to the requirements of both the advertiser and site owner, while providing each user access with real-time performance metrics.