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Small medical practices are losing customers and revenues through complacence, no referral reminders and regular delivery of services, said Chhoda. He added, Practice owners of physical therapy business, for example, dont have to be entertainers, but they do need to have a combination of customer support, over delivery of product and an integrated referral reminder strategy. The following are the new strategies Chhoda mentioned as per his latest blog early this month.

Customer support

Chhoda noted that a smiling practice owner thats willing to converse with patients receive much higher marks from clients than those that maintain a stiff upper lip and arent willing to exchange pleasantries. Taking the time to say Happy to see you, What a beautiful scarf, or Happy birthday costs nothing and tells the patient that their business is appreciated.

Theres no shortage of health care professionals ready and willing to share a kind word and proffer a friendly greeting. Those are the doctors and dentists, chiropractors and physical therapists that patients return to eagerly. They also provide glowing referrals to friends, family and work associates. Its part of basic customer service that no practice owner can afford to ignore.

Over delivery

Over delivery of a product or service doesnt mean giving away the store, but it does require that practice owners be willing to go the extra mile for their patients. If a client is in pain, try to get them in the office as quickly as possible. Special savings, members only programs and similar promotions give patients the perception that their therapist, dentist or chiropractor cares more than others and theyre happy to pass that information along to their inner circle.

Helpful CDs, DVDs, audio files and eBooks, along with patient reminders and newsletters are all methods of touching base with clients and demonstrating theyre more than a name in an appointment book. Chhoda suggests office systems such as Therapy Newsletter or Clinical Contact that can be customized to reflect the individual practice and delivered through multiple methods that include email, text message, voice mail and postal mail.

Integrated referrals

Referrals are essential for businesses to grow and thrive. The referral process encompasses a variety of strategies, from obtaining email addresses of all patients to offering gift coupons and free consultations. Referrals can be verbal and made in person or through social media, but they can also take the form of written testimonials that can be placed in printed materials and on the physical therapy website. Practice owners shouldnt overlook the effectiveness of small, unexpected customer appreciation gifts.

Chhodas updated guidelines for patient interaction come at a time when many practice owners have seen a significant decline in client numbers. He noted that the three essential customer service strategies wont break the bank and take little time or effort to implement, while paying untold dividends in terms of happy clients that eagerly refer family, friends and business contacts.

Chhodas office can be reached by phone at 201-535-4475. For more information, visit his website about physical therapy marketing.

ABOUT NITIN CHHODA

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. Hes the author of Total Activation: The New 5 Step Fitness Mantra and Marketing for Physical Therapy Clinics. Hes been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. Hes the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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Biking or walking to work reduces risk of future wrist fractures in women
Women who take the train and walk less than 30 minutes to work are less likely to experience long-lasting health benefits than women who bike or walk for about 45 minutes each day. by Carly Syms Chicago women may have extra motivation for ditching …
Read more on Medill Reports: Chicago

BLOG: Watchdog: The Lowdown on Payday Loans
Opponents say that won't make a difference, because people can just take out new loans. “It makes someone's bad problem worse,” the Rev. Amy Reumann, director of Lutheran Advocacy Ministry in Pennsylvania, testified at Thursday's hearing.
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Influence social media without ever leaving business management software

RedHorse CRM v5.0 has integrated one more business and marketing function into an already powerful business software: social media tools. As they have done with other functions they have integrated, they have set the bar high. Now, users can manage LinkedIn and Twitter accounts directly from RedHorse CRM, without firing up other software.

People have asked, why social media? The answer is that social media for business is one of the most important marketing topics today, said Connie Koch, founder of RedHorse Systems. Companies must develop social media strategies, because potential purchasers are being influenced by social media conversations. If companies dont participate, they have no voice. Readers of the stream will come to conclusions about the company without ever hearing what the company has to say.

Social Media Data Mining Included

With Red Horse CRM, a user can mine the social data stream to discover trends in time to respond to them. The application includes features to track what interests Favorites and Friends, permitting a deeper look to find out what is most important to potential customers before bringing out the next widget. This peek into the future can insure that new offerings are on target.

Having the social media network right in front of them as they do their work, users can spot Tweets that are important, respond to them immediately, and with a click save the Tweets on the contacts record for later use.

To find out more about RedHorse Systems and its products, call the company at (888) 831-9012 or visit http://www.redhorsesystems.com. Sign up on Twitter to follow @RedHorseCRM. RedHorse CRM is sold through a network of dedicated Value-Added-Resellers who configure the software to match each clients business processes.

About RedHorse Systems Inc.

RedHorse Systems is the developer of affordable small and medium sized business (SMB) software. RedHorse CRM integrates closely with Microsoft? Outlook?, Intuit? QuickBooks? and Google to create a complete business system which contains within it the abilities to do quoting and proposals, automatic bookings, work tickets, and project management, as well as marketing campaigns which include lead tracking. CRM information can be synced to mobile devices.

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HealthyDiningFinder.com Featured on TODAY Show as One of Best Sites and Apps …
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Will ACOs Push The Health System To Pay For Making Patients Better?
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Produce for Kids? is gearing up for its annual Get Healthy, Give Hope campaign, working with 16 supermarket grocery store chains across the country to help raise money for local childrens hospitals. Celebrating a milestone 10th birthday in 2012, everyone is invited to the celebration full of healthy meal ideas, a great cause and a media partnership with 24-hour preschool television channel Sprout?.

The Get Healthy, Give Hope campaign will be the first to feature the characters from LazyTown?, the popular, health-focused, childrens series airing exclusively in the U.S. on 24-hour preschool television channel Sprout on in-store display units in more than 3,000 grocery stores and fresh markets in over 30 states and the District of Columbia. More than 50 fruit and vegetable growers sponsor the program, representing every major category in the fresh produce department. Together, Produce for Kids, retailer grocery stores and produce suppliers will help raise funds for local childrens hospitals.

From May through July, participating fresh fruit and vegetable suppliers will make a donation to local childrens hospitals based on consumption of their fresh produce items at participating grocery stores. The more items shoppers add to their shopping lists, the more local childrens hospitals benefit. The participating grocery stores will also feature the Ideal Meals program from Produce for Kids. Produce for Kids Ideal Meals cards provide quick and easy healthy meal ideas free to shoppers in the produce departments at participating grocery stores. Ideal Meals offer chef-created/nutritionist-approved complete meal solutions for breakfast, lunch, dinner and snacks.

Parents are very busy these days. We want to provide them with the tools they need to create healthier meals for their families, said Kim Avola, vice president Produce for Kids. In addition to our mission to help busy parents, we are very proud to have raised over $ 3.7 million for childrens charities with the help of our retail partners and produce sponsors through our campaigns.

This year, Sprout and Produce for Kids will work to educate parents and children about how to live healthy lifestyles. The Get Healthy, Give Hope campaign will feature LazyTown, an award-wining series on Sprout and NBC, broadcast to over 100 countries worldwide. The characters on LazyTown, Sportacus, Stephanie and Robbie Rotton, help motivate and educate children to get active and make healthy choices. As part of the partnership, LazyTown characters will help engage kids at Produce for Kids in-store special events.

We are excited to be partnering with Produce for Kids on this campaign that encourages healthy eating habits for children by providing resources that families can incorporate into their daily meal routine, while also supporting a great cause, said Jim Multari, vice president of marketing, Sprout.

Being part of the Produce for Kids campaign is a real honor. The LazyTown team has dedicated the past fifteen years to motivating children to be active and eat healthy foods in a fun way. We look forward to turning thousands of children on to the benefits of eating fruits and vegetables, says Magnus Scheving, CEO and star of LazyTown.

Grocery retail partners participating in the Get Healthy, Give Hope campaign include: Aholds GIANT and Martins Food Stores, Giant Landover, and Stop & Shop divisions; Associated Wholesale Grocers Major Savings, Advantage, Independent, Country Mart, Homeland and United divisions; Krogers Southwest, Central, Fred Meyer and King Soopers divisions; Meijer Stores; Price Chopper and Publix Super Markets.

Sponsored products for each supermarket can be found on display materials in the grocery stores fresh produce departments and online at http://www.produceforkids.com.

About Produce for Kids?

Produce for Kids? is a philanthropically based organization that brings the produce industry together to educate consumers about healthy eating with fresh produce and raise funds for local childrens non-profit organizations. Since its creation in 2002 by Shuman Produce Inc., Produce for Kids has raised more than $ 3.7 million to benefit kids. To learn more about Produce for Kids and healthy eating, visit http://www.produceforkids.com, Facebook, Twitter or Pinterest.

About Sprout?

Available in over 50 million homes, Sprout is the first 24-hour preschool destination available on TV, on demand and online for children ages 2-5 and their parents and caregivers. The 24-hour digital channel, which launched in September 2005 along with the website (SproutOnline.com), is the only channel that follows the day of a preschooler from breakfast to bedtime with its distinctive, interactive programming and original hosted blocks. Sprouts VOD offering is the #1 on demand service for younger children with over one billion views.

Sprout is a partnership among NBCUniversal, PBS, Sesame Workshop and Apax Funds. Its program lineup of gold-standard, curriculum-based preschool shows includes: Sesame Street?, Bob the Builder, Barney & Friends, The Wiggles?, Caillou?, Pajanimals, Thomas & Friends, LazyTown, and more.

For more information go to: http://www.SproutOnline.com, http://www.facebook.com/Sprout, http://www.twitter.com/SproutTV

About Lazytown

LazyTown is a children’s entertainment brand dedicated to promoting health and wellbeing in a fun way. This is its unique selling point, and by remaining committed to this, LazyTown Entertainment has been able to develop the brand with integrity and authenticity. Created and starring Icelander Magnus Scheving the program has been seen by more than 500 million children and aired in over 100 countries throughout the world.

LazyTown has partnered with healthy food companies all over the world, including a partnership with Walter P. Rawl & Sons in the USA to distribute over 3 Million individual servings of fresh fruits and vegetables, branded SportsCandy, into hundreds of elementary schools. LazyTown is currently collaborating with various US government agencies on developing far-reaching and impactful health initiatives for American families, and has aligned with likeminded organizations such as US Soccer Foundation to promote physical activity with fun and engaging national grassroots campaigns.

Produce for Kids

2901 Curry Ford Rd

Suite 4

Orlando, FL

32806

http://www.produceforkids.com

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